This was precisely the request from the client—a company specializing in urgent car purchases. Additionally, the business offers services for quick car selection, car sales, assistance with documents, and car loan repayment. The main goal is to create a modern landing page and set up advertising in Meta Ads for a steady stream of requests.
General information
- Niche: automotive, urgent car purchase
- GEO: Lviv + region
- Selected period: 3 months
- Services: No-Code landing page development, custom design development, Pixel & Conversion API setup, targeted Meta Ads (Instagram & Facebook).
Initial situation
The client did not have its own landing page that could collect leads from advertising. All competitors in the market were already working with websites, so falling behind here meant losing customers. The car purchase company wanted a quick turnkey solution — a new website that would be user-friendly, sell well, and integrate immediately with advertising campaigns.
So, our team was tasked with the following:
- create a landing page for an urgent car purchase service with a custom design;
- include a calculator for quick car valuation;
- add a simple contact form;
- include a gallery of cars for sale;
- set up Meta Ads for lead generation.
Thus, we received a comprehensive request: first, to create the right tool for collecting applications, and then to connect traffic.
Our solution
Before starting work, we conduct a detailed client briefing to determine the main goals, unique offers, and plan work for the coming months. After receiving all the necessary information, we began by analyzing competitors and developing technical specifications for the website. The design was prepared in Figma with an emphasis on simplicity and convertibility. The following elements were important:
- car cost calculator;
- quick contact forms;
- photo gallery of available cars.
The website was implemented on the Weblium platform, which allowed us to quickly launch the project without compromising on quality or time. As a result, the client received a modern, customized landing page for the car buyback service, tailored to advertising requests.
Targeted Meta Ads advertising in the automotive niche
After launching the website, we moved on to setting up advertising. To do this, we:
- prepared a business manager and advertising account;
- set up Facebook Pixel and Conversion API;
- developed several offer options for testing;
- created static creatives to test the initial hypotheses.
Since we started working together at the beginning of the active season in this niche, the task was to start lead generation as soon as possible. We immediately launched advertising with different goals:
- lead generation from the website;
- calls to a phone number;
- lead forms on social networks.
This approach allowed us to immediately compare the effectiveness of the channels and focus on the most effective ones. The best results were achieved by lead generation from the website for car sales services and calls to the phone number for urgent car repurchase services.
Results for 2 months
Our team managed to quickly bring the client online in the middle of the season:
- 159 conversions in the first month;
- 165 conversions in the second month;
- The best result from 1 banner – 85 applications;
- Website conversion rate – 6.65%.
The landing page, combined with advertising, showed that even in a highly competitive niche, it is possible to get a steady stream of quality leads in a short time. Thanks to the customized scenarios, the client began to receive calls, applications through the website, and leads directly from Meta.
Conclusions
This project shows that a high-quality landing page and well-designed advertising work as a single mechanism. The landing page made it possible to quickly stand out from competitors, and targeted advertising ensured a constant flow of leads. Thanks to this, the business received a real lead generation system that can be scaled further.
Conclusions
This project shows that a high-quality landing page and well-designed advertising work as a single mechanism. The landing page made it possible to quickly stand out from competitors, and targeted advertising ensured a constant flow of leads. Thanks to this, the business received a real lead generation system that can be scaled further.
