Increase in revenue by 280% in 5 months for an online auto parts store

In this case, a high-quality e-commerce website, SEO, and a constant presence in the information field are must-haves. We share the case of our client, who received a 280% increase in revenue and a 235% increase in Google traffic in 5 months with the help of marketing from AG.Marketing.

General information

Before contacting us, the client performed website optimization work on his own, but failed to take positions in the TOP in priority categories. Promotion was also hampered by technical problems on the site that required the involvement of a developer.

Let’s get acquainted with the main initial data:

• Niche: automotive products, auto parts, tuning parts;
• Location: all of Ukraine;
• AG.Marketing services: turnkey website audit, website development, On-Page and Off-Page SEO, Google Performance Max;
• KPIs: to promote priority categories in the TOP-5, increase sales to achieve ROI of 150% or more.

And now let’s get down to business – let’s dive into the details and the team’s workflow.

Where did we start?

First of all, we planned the promotion work and started with a comprehensive audit of the existing website. Our comprehensive audit includes technical indicators, usability, SEO indicators – this allows us to immediately find problem areas and plan correction work.

Based on the results of the audit and communication with the client, it was decided to create a new online store, which would allow us to close critical problems of the site, as well as improve the work with the product database for the client. The development of the site was agreed using the OpenCart CMS, which perfectly met the goals of future promotion.

SEO-strategy: get to know future ROI

During the development of the site and before its release, our team worked on creating an SEO promotion strategy. The list of works on strategy development includes:

• semantic core of the site;
• semantic structure of the site;
• analysis of competitors in the search results;
• link analysis;
• content analysis;
• external optimization plan;
• internal optimization plan;
• tasks to improve usability, etc.

Based on the data we received, we made a plan of SEO work for our client, as well as calculated the term and level of return on investment in promotion.

Work on website SEO

The client’s organic traffic performance before we started working with them on SEO was also good due to the specifics of the store: the names in the product cards had a lot of details, which is why they ranked highly for low-frequency queries. However, priority categories, the main page, subcategories, and filter pages did not have high search rankings.

Within 5 months of promotion, the client’s priority category and subcategory pages, newly created and customized filter pages reached the TOP 10. This led to an increase in targeted traffic, the level and number of conversions from Google. The site started receiving 3500+ visits per month, which is 2+ times more than before the start of the online store optimization work.

For the period from the beginning of cooperation (September 2023) to the moment of case formation, there is a positive trend in the growth of impressions and conversions from organic Google search.

The growth in the number of visitors and the improvement of their behavior on the site is also monitored by comparing Google Analytics data.

To achieve these results, we performed technical support for the website, content optimization, link building, and usability improvement.

To provide the client with the maximum number of orders in a short time, we offered to additionally connect a channel for fast traffic and conversions – Google Performance Max.

Performance Max

Google Performance Max allows you to work with a comprehensive advertising campaign that includes Shopping, PPC, YouTube, promotion on Google Maps and the display network. 

We chose this particular option for attracting paid traffic because of the large number of queries on Google and the possibility of additional audience engagement from the display network and YouTube. In this case, the combination of SEO promotion and Google Performance Max also has a positive effect on the website’s reputation in the eyes of the search engine.

Our team carried out the following preparatory work:

• creating graphic creatives for advertising;
• video editing for YouTube;
• collecting semantics for advertising;
• setting up Google Merchant Center and product feeds;
• creating advertising campaigns and ad groups;
• setting up e-commerce analytics for Google Ads Manager.

The advertising account is checked daily. This way we can control the optimization process, influence budgets, and analyze the auction. This allows us to change the bidding strategy in time and choose the most profitable ways to increase sales for the online store. 

After launching and optimizing the advertising campaign, the company managed to receive more than 1,000 targeted conversions every month, including online purchases of car parts with delivery, calls, and conversations in messengers. For every dollar invested in the advertising budget, 2.5 dollars of profit was returned.

Google Performance Max worked for all major cities of Ukraine. From the second month of working on the advertising channel, the company achieved the optimal conversion rate and return on investment, with an average ROI of 226%.

Key results

Turnkey marketing promotion of an online auto products store allowed us to attract the hottest audience ready to make a purchase.

• Organic Search ROI: 280%.
• Google PMax ROI: 226%.
• The declared KPIs were achieved by the 5th month of cooperation, with the expected achievement by the 12th month.
• Priority categories are in the top 5 of Google search results.

It is worth noting that the project continues to grow and bring conversions and profit.

SEO is a reliable investment in the success of an online store, because even with limited budgets in the future, it will allow you to receive targeted applications and orders.

Are you planning to promote an online automotive store? Contact our team for a free consultation. We will find the best development strategy for your project!