SEO (Search Engine Optimization) is the optimization of a website for search engines in order to attract targeted traffic, increase conversion, and improve the visibility of a website in search engines. In simple words, it is a set of works that make your website a favorite of Google and other search engines. The more optimized a website is, the more pages are present in the first positions exactly when the target audience is looking for a service or product.
The main task of SEO is to increase the site’s position in organic search results, which results in:
the site will be visited by the audience that is already interested in your product or service
more applications, calls, inquiries
an increase in the frequency with which the site is displayed for targeted queries, and therefore an increase in the share of the target audience you reach
Website promotion begins with the development of a strategy, since each business and each website requires its own list of works, is at different starting points and has a different competitive situation.
Optimization includes several types of work that are carried out in parallel to build the authority, information content, and usability of a website, as well as the ultimate goal of increasing traffic and sales. These works include:
Each of these types of work requires a preliminary strategy and preparation to ensure that each area develops steadily, evenly, and contributes to a high ranking on Google’s website.
SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) are different approaches to website promotion, adapted to different platforms and technologies.
SEO is aimed at optimizing a website for traditional search engines such as Google, Bing, etc. Its purpose is to improve search engine results page (SERP) rankings and traffic for pages of your website.
GEO (AI SEO) focuses on optimizing website content for AI platforms such as ChatGPT, Grok, Perplexity, or Gemini. Its goal is to increase the likelihood that AI chat will include your website in its responses or cite it as a source.
Both concepts complement each other and enhance the effectiveness of online business promotion, both in search engines and in LLM. Without SEO, AI website promotion efforts will be ineffective. Conversely, classic SEO does not cover all the requirements for GPT search optimization.
Website promotion is a complete work that helps your potential customers quickly find you in a search engine by relevant queries, no matter if your business is small or large.
We recommend starting with a strategy: we calculate the return on investment, traffic dynamics, take into account seasonality and priorities so that you can assess the expected results before starting work.
If your business meets at least one of the next points, leave a request to calculate an organic promotion strategy and estimate the ROI in SEO in your case.
Your customers can’t find your website or online store on the first page for relevant queries.
You are looking for alternative continuous sources of traffic and applications to your existing advertising channels.
Advertising on Google Ads in your niche is expensive and doesn’t pay off.
You see competitors in the top organic search results.
Your niche is highly competitive.
You are ready to invest in your business for greater benefits over time.
Clicks to the site and applications that you don’t have to pay for, unlike fast promotion channels (Google ads, Meta, etc.);
An increase in the number of applications and sales;
Increased credibility in the eyes of the target audience;
Expansion of market share.
SEO website promotion is an investment channel in which a business first invests resources and then receives stable, serious results. It is during unforeseen circumstances (pandemic, economic crisis, etc.) that this is best seen. After all, while competitors are forced to stop advertising, your site continues to be in the top of Google or other search engines without any additional efforts. High-quality SEO optimization services can turn a website into a valuable company resource that regularly attracts traffic and brings in applications to your business.
SEO website optimization at AG.Marketing always starts with the development of a personalized strategy. To find the most effective way to optimize your website, we make a detailed calculation that includes:
Based on the results of the strategy development, you will receive a calculation file with all the data, a presentation, and a clearly defined monthly work plan for website promotion on Google. This will allow you to choose the pace and way of promotion in accordance with the budget and expected results. After developing a personalized strategy, we start implementing it. All work is performed on a turnkey basis – from content preparation and link placement to publication on the website.
Internal audit allows you to cover all technical aspects that affect the ranking of your website in the search results. The team evaluates the site according to a number of indicators, and forms a technical task with a clear definition of what exactly needs to be changed and what needs to be done. The audit includes such indicators as:
In general, our audit includes 200+ indicators that can significantly affect the results of SEO website promotion. We recommend making technical corrections at the beginning of website promotion so that further On-Page and Off-Page promotion shows maximum results.
B2B-search marketing is impossible without high-quality thematic content. Content that meets the needs of optimization is prepared according to a detailed technical task. We take into account:
The content is prepared by an experienced copywriter, checked by an editor and a search engine specialist. Each posted unit of content works to improve the site’s position in the search results.
Link building is another important component of website promotion in Google. It is a signal to the search engine. If each link to your website is of high quality and correctly placed on a carefully selected resource, the link mass will contribute to even faster development of your website in the search results. When placing links, the following are taken into account:
We create detailed terms of reference, select platforms, forums, blogs, place links, and track their impact on the growth of positions. We also regularly audit the link mass already during website promotion to prevent the appearance of low-quality links and get rid of them in time.
Each month of SEO promotion is based on the recommendations of the strategy. At the end of the reporting month, you receive a detailed description of the work performed, an analysis of your website’s positions compared to the previous months of promotion, and analytics data with the conclusions of the SEO team and marketer. Our approach is flexible enough to adjust the required amount of work in time, offer options for increasing sales, pay attention to seasonal changes and data shown by analytics.
We are always in touch and ready to discuss current results, plans for further search engine optimization, and increase sales in your business!
If you order a strategy, you will receive detailed payback calculations for your website, as well as a clear understanding of what results to expect and what the promotion plan is. You will be able to choose the pace of promotion that is comfortable for your budget.
We report and communicate regularly to achieve the best synergy in B2B SEO-services. A project marketer works with you, who is responsible for the implementation of the team's work plan, promotion indicators, and overall strategy.
We demonstrate real cases of SEO promotion. The results of our clients are the hard work of the entire team, which is fully immersed in your business.
You always have detailed information about the progress and results. Our SEO-marketing agency provides statistics with expert commentary, as well as access to analytics tools where you can evaluate performance at any time.
We provide a full range of SEO-services – from technical support to content creation. You don't need to look for copywriters, designers, and other specialists.
keywords brought to the TOP 10 of Google
implemented online projects
year of foundation
Famous clients we have worked with
Global market analysis
Competitor analysis
Calculation of ROI
Comprehensive site audit (technical + SEO + usability)
On-Page optimization
Off-Page optimization
Technical support
Marketing support
Express analysis of the site
Drawing up a list of works
On-Page and/or Off-Page optimization
Technical support
Technical audit
SEO audit
Usability audit
Free consultation. Leave a request to order website promotion and get a consultation from our team. We will get to know your business and request, previous promotion experience and goals.
Commercial offer. Our firm prepares a personalized solution with a clear deadline and cost without surprises.
Contract and invoice payment. We will sign an official contract with transparent and clear terms. You don’t have to cooperate for the entire duration of the contract. Cancel anytime without any hidden fee.
Development of a personal SEO strategy. Based on the strategy, we formulate specific steps to achieve TOP positions in Google, as well as calculate the return on your investment in promotion.
Comprehensive audit. Technical, usability and SEO audit of an existing website as part of the strategy.
Presentation of the strategy with a detailed analysis of the weaknesses and strengths of the business in search at the moment. You choose a comfortable pace of promotion – we offer several options.
Implementation of the strategy. Setting up analytics systems and website promotion: technical support, content optimization, external optimization, regular progress monitoring. We cover all the promotion processes.
Support of a marketer. You get recommendations for improving results not only in SEO, as we offer comprehensive solutions that can bring more sales.
Regular reporting. Detailed reports with position comparison, progress analysis, and planning. Full transparency and control over every stage of work.
And that’s just a part of AG.Marketing’s 8 years of experience.
Inspired by the success of our clients
Get options for profitable advertising solutions for your business from the AG.Marketing team for free