In such conditions, businesses that are just launching a website often face the problem of how to break into the top search results and start selling consistently.
Our client is an online furniture store that came to us when they were still in the process of developing their new website. They had high-quality furniture products and ambitions to become one of the leaders in their region. We took on the task of creating marketing for the online furniture store from scratch — from SEO to advertising — and achieved strong and stable growth.
General information about the project
- Niche: e-commerce, furniture
- Period of cooperation: 2018–2024
- Selected case period: 2018–2020
- Region: Lviv city + region, all of Ukraine.
- Services: comprehensive SEO, Google Shopping, retargeting in Meta Ads, consulting.
Marketing of an online furniture store — results
The first year of cooperation with the client showed how effective a strategy can be when it is based on analytics, a deep understanding of e-commerce, and consistent implementation of solutions.
The visibility of the site before the start of SEO work with our team was 9%. At the start, there were only 2 keywords in the TOP-1 and 17 keyword queries in the TOP-10
After 1.5 years of active work (from February 2019 to July 2020), visibility increased to 27%, and keywords began to appear en masse in the top search results. In 1.5 years, 98 keywords reached the TOP 1. 580 keywords reached the TOP 10, which ensured stable organic traffic.
The progress for the query “Furniture Lviv” was particularly important — the project rose from 31st position to 7th. This provided thousands of visits from potential buyers who were actually looking for furniture in this region.
Revenue generated through e-commerce increased by 546% during the specified period. And the number of users on the site increased by 540% compared to the period before the launch of our strategy.
SEO from scratch: how we built the foundation
At the start of the project, the online store had minimal technical infrastructure and almost no optimized content. So we started with the basics — creating an SEO promotion strategy that took into account all stages: from demand analysis to the structure of filters in categories. We immersed ourselves in the market, researched the behavior of potential buyers, and created a step-by-step growth plan.
One of the first tasks was to create a clear logic for the pages: categories, filters, product cards, and structure. Based on the collected semantic core, we developed technical tasks for content, conducted SEO copywriting, and filled the site with optimized texts.
We also regularly conducted technical audits, corrected errors, implemented new recommendations, and monitored competitors in order to quickly respond to changes in search results.
SEO promotion from scratch included:
- Creating a promotion strategy;
- Full analytics setup;
- Collecting and clustering the semantic core;
- Writing SEO-optimized texts;
- Optimizing the structure and forming filters;
- Constant technical audits and adjustments;
- Crowd marketing and link building;
- Constant monitoring of competitors.
We also analyzed the results every month and adapted the strategy to market dynamics and user behavior.
Shopping on Google + Meta Ads retargeting
In parallel with SEO, we launched advertising channels that helped us get orders right away. The main focus was on Google Shopping — it allowed us to showcase products to those who were already ready to buy. This allowed us to get results faster and strengthen SEO while it was gaining momentum.
Another important tool in our comprehensive marketing strategy was dynamic retargeting on Meta (Instagram, Facebook). Thanks to this, we were able to bring back to the site an audience that had already viewed products but had not completed a purchase. This helped increase the number of conversions and boost the overall effectiveness of all channels.
Summary of results
In just 1.5 years of work, we have achieved impressive results:
- Visibility growth from 9% to 27%;
- Increase in the number of keywords in the TOP 10: from 17 to 580;
- 98 keywords reached the TOP 1;
- For the high-frequency query “Furniture Lviv,” the site rose from 31st position to 7th place;
- Organic traffic for the query “Double bed” increased to 3,600 visits/month;
- The number of site users increased by 540%;
- Revenue increased by 546% compared to the period before the start of work.
Throughout the entire period of work, the online furniture store grew before our eyes and developed thanks to prompt communication and consistent work on its authority, structure, and popularity in various channels.
Client feedback
Want the same?
Do you have a new website or a project that hasn’t been growing for a long time? We will help with SEO, advertising, and strategy — without complicated words, with clear goals and measurable results.
Leave a request, and our marketer will contact you for a free consultation.
Formulation and implementation of a strategy based on the current state of the project. Selection of effective marketing channels, focus on ROI/ROAS. Leave a request to get a free consultation from a marketer on promoting your store!
