On the other hand, it is less competitive than e-commerce, but requires flexibility: quick response to visual and media trends, the ability to communicate quickly, highlight advantages through Instagram, and ensure recognition among the solvent audience.
Here, it is important not only to show beautiful completed projects, but also to build trust through personalized communication, relevant content, and a clear message: “We will create exactly the space you imagine.” Visual aesthetics, portfolio quality, consistent social media activity, and a clear funnel of actions are what we worked with to make the client’s presence influential and effective.
Basic information about the project
- Client: interior design studio
- Location: Kyiv, Lviv, Ivano-Frankivsk
- Term of cooperation: November 2020 — present;
- Selected case period: 1 year;
- Services: targeted advertising Meta Ads (Facebook, Instagram), creation of an SEO strategy;
- Goal: to increase the number of targeted applications/messages and followers on the Instagram page.
Our team is delighted with the studio’s aesthetic work, and we eagerly took on the project to highlight the designers’ professionalism and showcase their work to the target audience.
Meta Ads and SEO strategy for a design studio
We started working in November 2020 and are still collaborating as of May 2025. The promotion results are shown for one year:
- 643 targeted conversions were received (147 leads + 496 direct messages);
- +6,291 Instagram followers in a year;
- Over 2.4 million users reached.
It is worth noting that the number of conversions indicated is the number recorded by the advertising account. Page subscribers who were “warmed up” by the content were also converted into inquiries.
These results were achieved through systematic testing of advertising hypotheses, in-depth audience analysis, and regular campaign optimization. We did not limit ourselves to one format — we launched several parallel campaigns with different goals: some were focused on traffic and applications from the website, others — on attracting users to direct messaging for individual communication.
Each new wave of advertising was based on the results of the previous one: we knew exactly which banners generated clicks, which texts worked best, and when it was best to launch campaigns. This allowed us not only to maintain stable indicators, but also to continuously improve them. We now have an optimized strategy for displaying ads on Instagram and are working within the defined average cost per direct message.
We tested various formats and approaches:
- Meta Ads in Instagram both on the website and in Direct messages;
- Static banners, carousels, Reels videos;
- Testing styles, headlines, and messages.
The creatives were prepared by the AG.Marketing team, and we also worked with the graphics that the client uses on their Instagram. This allowed us to ensure high-quality delivery and quick response to test results.
Another important part was quick interaction with the client: regular communication in the messenger, quick approval of visuals, short meetings for new ideas, and discussion of directions. This allowed us to work as a single team and achieve our goals without unnecessary delays.
Building an SEO strategy for long-term growth
In parallel with Instagram advertising for the design studio, we developed an SEO strategy that became the basis for the brand’s further organic presence on Google.
What was done:
- An analysis of competitors in search and their SEO activities was conducted;
- Collected semantic core and formed structure for the site;
- Developed an internal optimization plan and recommendations for expanding categories;
- Prepared a link building plan.
The goal of this stage was not just to increase traffic, but to prepare the website for scaling. We immediately laid out a structure that would allow us to create additional categories, landing pages, and blog articles in the future, all taking into account search demand.
We took into account the specifics of regional demand: queries in Lviv and Kyiv had different emphases, so the structure was formed taking into account geographical semantics. SEO became an addition to the advertising strategy, which focused on quick results, while organic promotion will ensure long-term stability.
As a result, the client not only achieved stable growth from advertising but also began to increase organic traffic. As of May 2025, we are actively working on organic promotion and targeted advertising.
Client feedback
The strategy, which combines high-quality targeted advertising and clearly structured SEO work, has enabled the client to grow significantly in all key indicators year after year. The collaboration is ongoing: we continue to develop the website and targeted advertising with a focus on new trends and audience expansion.
We received detailed feedback from the studio on the results of our cooperation, and for our part, we are grateful for the long-term and fruitful work, as well as the fast and productive communication. We are delighted with our joint achievements!
Thanks to a comprehensive approach, the client’s business became recognizable on social media, and there were enough requests not only to fill current projects but also to form a queue for the future. The brand has formed an image of an aesthetic and professional player in the market — and this is the main result of our joint work.
Want the same results?
AG.Marketing is a team that combines deep expertise in SEO, advertising, and strategy for businesses that want results. We work with complex niches, adapt to trends, and take on full project support: from audit to implementation. If your brand needs to scale up, we are here to help.
Get advice from our marketer on which advertising channels will be profitable for your interior design studio, construction, or renovation company. Leave a request — the consultation is free.
