Integrated marketing for a rehabilitation center – 538 targeted requests per month

The right strategy helps potential clients of the centers find the services that will be most useful to them, and helps the centers get clients they can help with their expertise.

Areas of expertise

We bring clients for rehabilitation and treatment in the following areas:

The AG.Marketing team has experience in promoting various areas of physical therapy online, and also understands the needs of different segments of the target audience of such centers.

Why us?

Our Services

Example of Results

General information 

• Niche: rehabilitation centers;
• Location: Lviv and Lviv region
• Services: No-Code website development, Meta Ads, Google Ads;
• Objective: to increase the number of applications for different areas of the center’s work;
• KPI: reduce the cost of an application on the website.

Key results

• 538 targeted applications per month – increased the number of applications by 57%;
• reduced the cost of an application by 2.4 times;
• developed a new website with an average conversion rate of 4.8%, while the old website’s conversion rate was 2.52%.

Where we started

The owner of a rehabilitation center wanted to improve the results of his promotion. The center already had experience in multichannel marketing, but the results did not allow to get the targeted return on investment. The main tasks that were set for our team were:

• increase the number of targeted applications;
• reduce the cost of an application to improve profitability;
• update the structure and design of the website;
• to organize end-to-end analytics that would allow us to track all applications from various sources: direct applications on Instagram, Facebook, advertising, organic search, and calls.

We also had to segment the audience based on their needs and the rehabilitation center’s services. This was done so that the user could find a solution to their problem and the center could find a potential client who could really be helped.

What have we done

Our team began its work by thoroughly researching previous results and marketing reports. We also analyzed the website’s analytics, usability, structure, and content. Together with the client, we identified the main competitors, their strengths, and weaknesses. The result of the analytical work was a clear and consistent strategy for the development of the rehabilitation center on the Internet:

• development of a new website design with branding in mind;
• development of a new structure for both the entire site and individual landing pages to increase conversion rates;
• website layout, testing, and release;
• setting up end-to-end analytics;
• local promotion by setting up Google My Business;
• target audience segmentation and development of offers;
• setting up Meta Ads based on segmentation;
• setting up Google Ads and remarketing.

We also took into account regular technical support of the website to update promotional offers, prices, services, etc.

Results

The chosen procedure allowed us to first prepare the highest quality website possible, and only then direct our efforts to attract traffic. The preparation of the website required an analysis of both previous results and existing strong players in this market. We also paid active attention to the requests of potential clients of the rehabilitation center to understand what factors could convince them of the center’s expertise and increase their trust. The main areas we started working on promoting are:

• kinesiotherapy;
• manual therapy;
• functional training;
• therapeutic massages;
• rehabilitation after injury;
• rehabilitation after cardiovascular disease.

For each of these areas, we have developed offers, positioned the center and its doctors, and identified key segments of the target audience.

No-Code website development

To develop a website with a high conversion rate, we did a lot of preparatory analytical work:

• We researched competitors and the features of their websites;
• built the structure of the site and individual landing pages;
• created a design layout for all devices;
• We took into account the possibilities of setting up end-to-end analytics.

The conversion rate of the new site almost doubled to 4.8%, while the old site showed a 2.52% conversion rate. The average percentage of sessions with interaction was 48.35%, which means that almost every second session on the site brings the target action (screenshot 1).

The conversion rate of the new site almost doubled to 4.8%, while the old site showed a 2.52% conversion rate. The average percentage of sessions with interaction was 48.35%, which means that almost every second session on the site brings the target action (screenshot 1).

Targeted advertising with Meta Ads

Segmentation of the target audience and the creation of separate offers for each segment showed positive results. We managed to increase the number of applications on the website and reduce their cost. The results before the start of cooperation (Screenshot 2) – the cost of a lead in the range of $25-58.

After setting up new advertising campaigns from AG.Marketing, the cost per application decreased to $10 on average, and the number of requests increased (Screenshot 3).

Thus, the new targeted advertising strategy for the rehabilitation center showed positive results in the first months of implementation. Currently, this indicator is only improving due to the seasonality, peculiarities of advertising optimization, and promotional offers.

Google Ads

Since before the start of cooperation, Google ads did not bring the desired results and did not reach the KPIs, we decided to refine and optimize the current advertising campaigns, as well as expand them and supplement them as needed. We collected additional semantics and optimized the cost-per-click indicators and bid strategies. New headlines and ad extensions were formulated to reflect the new offers of the rehabilitation center. 

We managed to reduce the cost of an application and increase the number of applications from this advertising channel by 72%. Before the start of cooperation, the cost of the application was 419 UAH, and the number of applications was 180 (Screenshot 4). The selected period is 1 month, comparing the results month to month in similar periods of the year. After the start of cooperation (Screenshot 5) – 310 applications with an average cost of 240 UAH.

The conversion rates of advertising campaigns have also increased significantly, which indicates the highest possible optimization, detailed semantics, and work on ad extensions.

Key takeaways

An integrated approach to marketing a rehabilitation center allowed us to increase profits in the first months of cooperation thanks to several key approaches:

• formulating an offer in such a way that a potential client of the center clearly understands which doctor they will entrust their health to
• segmentation of the audience and its interests so that every request of potential online clients is answered on our website and in our promotional materials.

High quality of service and customer care is also crucial in this niche. Thus, the right offers and high treatment results have significantly strengthened the center’s brand and helped potential clients meet the right doctor.

СLUTCH Reviews

Are you planning to promote a rehabilitation center?

Let your clients effectively solve their rehabilitation issues with your experience and expertise. Our team is ready to implement a personalized online marketing strategy for your rehabilitation center or medical facility, taking into account the specifics of your services, target audience, and pricing policy. Our experience allows us to find the points of contact between the center and the client, to provide the rehabilitation center with a continuous flow of targeted appeals. Leave a request on the website to get a free consultation and select a solution.