And if at first, you can get by with daily posting photos and posts about the product, that idea will quickly become outdated. And you need to update regularly — at least 3-4 times a week. Creating engaging content consistently requires a variety of Instagram post ideas for businesses to keep followers interested and drive sales. Having a set of weekly Instagram post ideas helps businesses maintain consistency and keep their audience engaged.
To engage your audience effectively, it’s essential to use different types of Instagram posts for business that align with your brand and your customers’ interests. Below are some ideas for posts on Instagram of what you can write about to make your profile interesting, increase the number of followers, and make some of them loyal customers.
21 ideas for posts on Instagram for a company’s business account
- Company history. Here you can talk about the company itself, an interesting story about how it all started or what difficulties you had to go through. You can also describe funny situations. By introducing subscribers to the brand, we involve them in it. They seem to become part of the business, learning more about it.
- Getting to know the owner. Behind any brand, company, or success is a person who came up with the idea to start a business. This is always interesting, especially if it is a public, famous person. But even if no one knew anything about them before, it’s time to introduce them. These can be stories about the CEO and from the CEO, for example, 5 reasons to love our CEO.
- Our team. If a product is created by a group of people united by a common idea, then they should be featured as well. Tell us about each of them: what exactly they do, what makes them unique as professionals, what are their hobbies. It doesn’t matter if you create websites, sew clothes, or do cleaning. Especially if clients communicate with employees only by phone or through correspondence.
Additionally, you can ask subscribers to leave feedback on the work of team members — this involves them in the process, allows you to correct shortcomings, if any, and shows potential customers the positive aspects of your company’s activities.
- Achievements. You don’t have to win prestigious awards to share them with your followers. You can say, for example, that today you provided a service to the 10,000th client, sewed the largest size pants, or the children’s team you support won the championship. This inspires trust among customers.
- Testimonials. Ask customers to leave feedback about your product or service and send photos. Such posts show that it is possible to cooperate with you and make payments without worrying about fraud.
- Behind the scenes. Show the process of creating a product, equipment, and how people work. For example, you can show and tell how the idea of developing a website is discussed, how a photographer shoots during a photo shoot, and how a sewing machine works. By doing so, you demonstrate that you are genuine and that you do what you say you do.
- Disclose the details. As a rule, product cards are unified, you can find basic information in them. But almost every type of product or service has something special. So tell us about it to increase the value of the purchase and stand out from the competition.
- Use infographics. This is both a complex and simple way to tell about something using a minimum of space. Such informational images attract attention and allow you to tell a lot in just one photo. With their help, you can display interesting industry statistics, methods of using products, technical characteristics of goods, and much more. But the challenge is to make the infographic readable, understandable, and interesting.
- Share your expert opinion. Depending on your business, you can talk about how to properly glue wallpaper, mix hair dye, grow flowers, use filters in Photoshop, dress for a photo shoot… There are endless options. Don’t be afraid that you will reveal some important secrets — most users won’t leave you just because they learn how to do something on their own.
- Give recommendations. Advise an interesting book that can be read at leisure or for professional development, recommend links to useful resources, and post checklists. By doing this, you only form the opinion that you are an expert in what you do, which means you can be trusted.
- News interception. It works like this: you take an event that is very relevant at a certain moment and link it to your business. For example, to get a discount on pizza, you need to specify the code “Cup of Europe” in the order. That is, interest in your offer is aroused through interest in the event under discussion.
- “Before” and “after”. This is a great opportunity to show the “product face”. This type of comparison works well if you offer services. For example, a hairdresser or makeup artist demonstrates how a client looked before and after working with them, a sofa with old upholstery and after reupholstering, and a room before and after renovation.
- You ask, we answer. In the course of working in almost any business, customers have typical questions, meaning that many people are interested in the same thing. You can choose 5-7 such questions and answer them. It is advisable to encourage subscribers to ask you what they are interested in knowing. If the number of members of your group is small and the audience is still passive, just create a list of FAQs yourself.
- Contests, marathons, promotions. Who doesn’t love gifts, surprises, and discounts? Such events serve multiple purposes: they attract attention, engage the audience, force them to act, and increase sales. However, you shouldn’t use this tool too often, otherwise, its value will decrease, as well as the interest of your subscribers.
- Humor. Even if you are a serious corporation, content that makes people smile is always welcome. It can be a funny story, a picture, a short video, a quote, and much more. Ideally, if it is related to your field of activity.
- Unconventional ways to use the product. This is interesting because it expands the circle of your customers. The direction of such content can be humorous, informative, or advertising — it all depends on your imagination.
- Greetings. There are so many holidays in the calendar that you can periodically choose something relevant that is close to your company’s spirit. And, of course, don’t forget about the New Year, March 8, Christmas, and Easter. The choice of holiday depends on the specifics of your target audience.
- Celebrities and your product. If a famous person has mentioned your product or service, and made a review (even if it’s a paid one), you can safely use it on your page.
- Hold a vote or poll. You can ask anything you want. From what color buttons users prefer on this jacket to what they like best in cooking. Such surveys should be useful to you, and based on the results obtained, you would implement what was asked.
- Make an announcement. Are you preparing to release a new product, want to hold a promotion, or are you planning another event? Announce the event to generate the interest of potential customers in advance. Just don’t keep the intrigue too long.
- Product or service description. Although we placed this at the very end, there will be most of these posts. It is advisable to come up with a single form for all product items. High-quality photos are important here, but don’t make the card too long.
Don’t be afraid to indicate technical specifications and prices — not everyone will write to direct mail or comment to ask what they are interested in. And this is a loss of a potential client.
Instead of conclusions
In order not to rush from one side to the other, and not to decide urgently what to post today, you need to create a content plan in advance. In it, you should write down all the directions you plan to use and the frequency of a particular post.
You should plan for at least a month, and prepare ready-made posts in advance. Variety will allow you to attract new subscribers and successfully convert them into customers.
